- Improve marketability by pricing right.
- Price is the most important negotiation factor to the Buyer.
- Price compensates for property's shortfalls or inadequacies.
- Interest sells house - not time.
- Initial marketing time is crucial.
- Combine realistic asking price with initial surge of interest.
- Choose Agent on competence - not on "promised" price.
- Buyers buy by comparison and elimination.
- Buyers compare price and value for money.
- Avoid over exposure by pricing realistically.
- Seller maintains negotiation advantage with realistic pricing.
- One chance to make a "first impression" on the Buyer.
- Don't eliminate Buyers by outpricing them.
